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super bowl

Any Super Bowl brings with it a flurry of activity. Hormel and Storylink were part of the action in the heart when the epic game came to downtown Minneapolis. Hormel wanted to leverage the energy and crowds gathered for the week of festivities to give back to our country and community via philanthropic brand activations.


- Brand Engagement 

- Philanthropic Activation


Hormel Foods

giving back

The Operation Gratitude mission gathered personalized, handwritten notes to send as part of care packages distributed to U.S. troops overseas. Hormel and Storylink supported this amazing cause via sponsorships and by developing an activation space in the historic Dayton’s building in Minneapolis, where attendees could write their own messages.

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