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sporting
event
WCCO hosted a one-of-a-kind Minnesota event dubbed "Lumberjam" during the Final Four weekend. This themed rooftop experience featured multiple activations including an indoor basketball court studio surrounded by forest graphics. The environment provided opportunities for on-air viral moments featuring celebrities and athletes.
service
- Event Sponsorship
- Activation Management
client
WCCO
Lumberjam, A WCCO Production
"
I felt I was working with an organization that truly wanted to help my company grow its brand and partner relationships. I wasn't expecting that. Their execution of the build out was exceptional, their teams were easy to work with, and we all shared a common goal of leaving lasting impressions with our audiences.
Casey Kespohl
Creative Director, WCCO
WCCO STUDIO
LUMBERJAM REDESIGN
