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trade show program
In Hyatt's exhibit, sophistication and cutting-edge digital technology come together in an award-winning reconfigurable design that supports in excess of 20 brands at more than a dozen shows every year.
touchpoints
- Activation Integration
- Program Development
- Strategic Planning
Together by Hyatt
At IMEX, TbH designed an inviting brand activation that immersed event managers in its four core pillars: care, efficiency, impact, and intention. The space featured a hanging fabric swing with guided meditation, offering a moment of relaxation away from the trade show buzz. A live chef demonstration showcased locally sourced, healthy food, while meditation stations allowed attendees to unwind with self-guided sessions via Headspace. Anchoring the experience, a presentation area highlighted how TbH is shaping the future of event planning.
Hyatt's modular exhibit allowed assets from its largest footprint to be reconfigured for use at dozens of other events — while still keeping the overall design aesthetic and brand vision intact.
hotel food carts
We collaborated with Hyatt to design and construct specialty food carts and P.O.P displays within specific hotel locations. These displays ultimately keep clients on property when searching for food and beverage versus leaving the facility to grab some much-needed snacks or drinks.
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