animated ad spots.
CHALLENGE
Nurri wanted to launch its new Protein Milk and Creamer product lines with social-first content that would stand out in crowded categories. The goal was to carry Nurri's vibrant, bubbly brand identity into the animated space, while repositioning its creamers as an ingredient for everything from coffee to dirty sodas and other creative recipes.
TOUCHPOINTS
- Motion Graphics
- Storyboarding
- Sound Design
Nurri Protein Creamer
SOLUTION
Storylink produced two energetic social videos built entirely around motion: vibrant color, playful animation & illustration, and hype music timed tightly to keep every frame moving. Rather than relying on live-action product shots, the animation itself became the differentiator, giving Nurri a visual identity distinct enough to stop the scroll. Each video expanded the product story past traditional use cases, using illustrated recipe moments to inspire new ways to enjoy Nurri without needing a single reshoot to add new use-case content later.
RESULT
The videos gave Nurri a fresh, disruptive visual identity that stood out in a crowded category, connected with a younger audience, and reinforced product versatility through animation-driven, highly shareable content. The finished products not only won the Viddy Awards competition’s highest honor, they also represented the kind of motion-first storytelling that turns a product launch into content people actually want to pass along.
