Introducing Storylink Creative’s 2025 Hires

At Storylink Creative, our success is built on the talent, creativity, and collaboration of our people. And as our agency grows, so does our headcount! This year, our team has grown in some incredible ways. From project management to digital, logistics to fabrication, our 2025 new hires bring a wide range of skills and experiences that strengthen our collective story. 

We’re thrilled to introduce the new faces (and personalities!) who joined the Storylink team in 2025. 

Nina Kopetka

Director of Project Management 

Nina brings more than 20 years of experience as a Project Manager and Integrated Producer, working on both the agency and client sides of the industry. In her role, she leads teams with a strategic mindset and a deep appreciation for collaboration, variety, and the ever-evolving nature of the work. She thrives on partnering with clients and coworkers to deliver thoughtful, well-executed projects that push brands forward.

Danny Dobrin

Senior Account Executive 

Danny brings a decade of experience across brand strategy, creative, and experiential marketing to his role as Senior Account Executive. He’s passionate about helping clients connect meaningfully with audiences and expanding his expertise in large-scale trade show environments. Outside of work, he enjoys tennis, golf, and experimenting with mixology. 

Dianna Samuelson

Project Manager 

With a background in project management, marketing, and advertising, Dianna brings creativity and collaboration to every client project. She loves watching Storylink’s large-scale exhibits come to life and seeing brands connect meaningfully with audiences. When she’s not managing projects, Dianna enjoys boating, fishing, and exploring the outdoors with her husband and three kids.

Rob Bakken

Logistics Coordinator 

As Logistics Coordinator, Rob brings adaptability and curiosity to every challenge. His experience in construction, order fulfillment, and account management helps him find better, smarter ways to manage trade show logistics. Outside the office, he enjoys hiking, basketball, and all things nerdy, and lives by the Tolkien quote, “All we have to decide is what to do with the time that is given to us.” 

Nathan Conroy

Warehouse Operations Manager 

Nathan joined Storylink as Warehouse Operations Manager after being impressed by the company’s intentional hiring process and emphasis on culture. His background includes eight years at Andersen Windows, along with experience in sales, production, logistics, and landscaping. He’s excited to work in a project-based environment and help build systems that allow teams to stay proactive and ahead of show schedules.

Shay Eisterhold

Warehouse Service Technician 

As a Warehouse Service Technician, Shay supports the hands-on execution that brings Storylink’s projects to life. He brings nearly a decade of experience in large-scale printing, including producing banners, flags, custom pieces, and seasonal retail displays. Shay was drawn to Storylink for the opportunity to see projects through to the show floor and be part of the full build process. Outside of work, he enjoys creating DIY Halloween decorations. 

Shayla Hilliard

New Business Growth 

Shayla helps identify and build relationships with brands ready to tell meaningful stories through experiential design. With a background in sales across B2B and B2C industries, she brings a problem-solving mindset and passion for connecting people with creative solutions. Outside of work, Shayla manages a co-ed kickball league and enjoys spending time with her husband and their French Bulldog, Nala. 

Amy Meitner

Project Manager 

Amy’s background in visual merchandising and TV production gives her a strong foundation for managing creative, fast-paced projects. She loves leading teams to deliver dynamic experiences and seeing Storylink’s exhibits come to life. Outside of work, Amy enjoys traveling, spending time outdoors, and cheering on her kids’ activities. 

Noah Ginther

Audiovisual Technician

A Minnesota native with Canadian citizenship, Noah discovered his passion for video production in college before working for NBC in Los Angeles and later transitioning into live events as an LED Engineer. He has served as V1 for artists including CAAMP, Luke Bryan, and Leon Bridges, always focused on creating visuals that connect with audiences. At Storylink, Noah is excited to apply that experience to experiential environments.

Caroline King

Accounting Coordinator 

Caroline brings financial expertise and a people-first mindset to her role as Accounting Coordinator. With experience in banking, wealth management, and tax preparation, she’s well-equipped to support Storylink’s growing operations. Outside of work, she enjoys playing the clarinet and guitar, cheering on Minnesota women’s sports teams, and exploring her new home state. 

Tyler Walter

Buyer

As Storylink’s Buyer, Tyler combines hands-on experience and efficiency-driven thinking to optimize operations. His diverse background, from construction and cabinet shops to coding, fuels his knack for improving systems and organization. Since joining, he’s refined shipping and material processes to boost productivity, thereby increasing efficiency. Outside of work, Tyler enjoys woodworking, fishing, and perfecting his home workshop. 

Allie Deem

Business Development CRM Coordinator 

Allie blends creativity and business insight in her role as Business Development CRM Coordinator. Her background in marketing and passion for creativity shine both at Storylink and in her work as a dance teacher and small business owner. She loves growing her analytical and creative skills side by side.  

Shale Siewert

Multimedia Designer

Shale creates a wide range of visual content, including booth graphics, motion graphics, and video and photo assets. Because his work spans mediums, no two days are exactly alike — something he enjoys about the role. Shale values the collaborative culture at Storylink and the team’s shared commitment to delivering impactful work for clients. Outside of work, he and his wife are preparing to welcome their first child this August.

Audrey Aminga

Communications Coordinator, Optin Model 

As Communications Coordinator, Audrey brings enthusiasm for storytelling and collaboration to every project. She loves connecting people and ideas to strengthen Storylink’s brand voice and culture. Outside of work, she enjoys long walks with her husband and dog, time with family and friends, and catching the latest reality TV trends. 

Jon Hambrook

Warehouse Lead 

With over 14 years of warehouse experience, Jon leads with energy, teamwork, and a drive to streamline operations. He’s eager to learn the trade show side of the business and see projects come to life from start to finish. Outside of work, Jon enjoys time with his kids, fishing, and running—and even helps set up DJ stands for the Minnesota Vikings on game days. 

Dan Jensen

Engineering Manager

Dan Jensen helps guide projects from estimating through build drawings while continuously seeking smarter, more efficient ways to bring designs to life. With decades of experience, he previously led the design and drafting departments at Capital Wood Products, helping modernize workflows as new technologies emerged. Outside of work, he is a proud "Parrothead" who enjoys keeping the spirit of Jimmy Buffett alive.

Billy Waldahl

Warehouse Service Technician 

Billy joined Storylink as a Warehouse Technician, drawn to the fast-paced, ever-changing nature of trade show work and the excitement of seeing booths come to life. With 12+ years of warehouse experience, he was looking for a team-oriented, family-style environment and found that fit at Storylink. Outside of work, Billy enjoys traveling with his wife and kids and spends his free time writing poetry and music as a creative outlet. 

Scott Farbo

Builder 

Scott is a builder bringing an impressive 37 years of cabinet-making experience to the team. He joined Storylink after reconnecting with a Storylink employee, who encouraged him to apply. Since starting, Scott has expanded his skillset by learning about LED lighting and wiring — adding even more versatility to his craftsmanship. Outside of work, Scott enjoys deer hunting and spending time working in his garage.

Every member of our 2025 class has brought something unique to the table, and together they represent the innovation, collaboration, and creativity that define Storylink Creative. 

We’re proud to welcome each of these talented individuals to the Storylink team. Their diverse skills, experiences, and passions make us stronger—and we can’t wait to see the amazing things they’ll help us create together.