Introducing Storylink Creative’s 2025 Hires

At Storylink Creative, our success is built on the talent, creativity, and collaboration of our people. And as our agency grows, so does our headcount! This year, our team has grown in some incredible ways. From project management to digital, logistics to fabrication, our 2025 new hires bring a wide range of skills and experiences that strengthen our collective story. 

We’re thrilled to introduce the new faces (and personalities!) who joined the Storylink team this year. 

Nina Kopetka – Director of Project Management 

Nina brings more than 20 years of experience as a Project Manager and Integrated Producer, working on both the agency and client sides of the industry. In her role as Director of Project Management, she leads teams with a strategic mindset and a deep appreciation for collaboration, variety, and the ever-evolving nature of the work. She thrives on partnering with clients and coworkers to deliver thoughtful, well-executed projects that push brands forward. Outside of work, Nina is a proud cat mom to Luna and Leo and also teaches kickboxing and strength training, bringing the same energy and discipline to the gym as she does to her work.

Dianna Samuelson – Project Manager 

With a background in project management, marketing, and advertising, Dianna brings creativity and collaboration to every client project. She loves watching Storylink’s large-scale exhibits come to life and seeing brands connect meaningfully with audiences. When she’s not managing projects, Dianna enjoys boating, fishing, and exploring the outdoors with her husband and three kids.

Danny Dobrin – Senior Account Executive 

Danny brings a decade of experience across brand strategy, creative, and experiential marketing to his role as Senior Account Executive. He’s passionate about helping clients connect meaningfully with audiences and expanding his expertise in large-scale trade show environments. Outside of work, he enjoys tennis, golf, and experimenting with mixology. 

Nathan Conroy – Warehouse Operations Manager 

Nathan joined Storylink as Warehouse Operations Manager after being impressed by the company’s intentional hiring process and emphasis on culture fit. His background includes eight years at Andersen Windows, where he advanced from parts picker to line lead and supervisor, along with experience in sales, production, logistics, and landscaping. He’s excited to work in a project-based environment and help build systems that allow teams to stay proactive and ahead of show schedules. Outside of work, Nathan enjoys gardening, fishing, playing guitar, kayaking with his wife, and preparing to add chickens to their home this spring. 

Jeremy Clements – Director of Finance 

With over 11 years of finance and accounting experience, Jeremy brings deep expertise and leadership to Storylink’s financial operations. His background with NetSuite and people-focused approach make him a key part of the company’s growth. Outside of work, Jeremy is a devoted dad who lives by the quote, “A wise man cares not for what he can have, but for what he can achieve.” 

Shayla Hilliard – New Business Growth 

Shayla plays a key role in New Business Growth at Storylink, helping identify and build relationships with brands ready to tell meaningful stories through experiential design. With a background in sales across both B2B and B2C industries, she brings a strong problem-solving mindset and a passion for connecting people with creative solutions. She’s especially excited by the journey of turning discovery conversations into fully realized exhibits and loves learning how each piece comes together along the way. Outside of work, Shayla manages a co-ed kickball league and enjoys spending time with her husband and their French Bulldog, Nala, especially during patio season. 

Tyler Walter – Buyer 

As Storylink’s Buyer, Tyler combines hands-on experience and efficiency-driven thinking to optimize operations. His diverse background, from construction and cabinet shops to coding, fuels his knack for improving systems and organization. Since joining, he’s refined shipping and material processes to boost team productivity, thereby increasing efficiency. Outside of work, Tyler enjoys woodworking, fishing, and perfecting his home workshop. 

Noah Ginther – Video/Live Events Specialist 

A Minnesota native with Canadian citizenship, Noah discovered his passion for video production in college before working for NBC in Los Angeles and later transitioning into live events as an LED Engineer. He has served as V1 for artists including CAAMP, Luke Bryan, and Leon Bridges, always focused on creating visuals that connect with audiences. At Storylink, Noah is excited to apply that experience to experiential environments and large-scale projects. Outside of work, he enjoys movies, reading, cooking for others, spending time outdoors, and cheering on the Timberwolves and Wild. 

Caroline King – Accounting Coordinator 

Caroline brings financial expertise and a people-first mindset to her role as Accounting Coordinator. With experience in banking, wealth management, and tax preparation, she’s well-equipped to support Storylink’s growing operations. Outside of work, she enjoys playing the clarinet and guitar, cheering on Minnesota women’s sports teams, and exploring her new home state. 

Scott “Scooter” Nadeau – I&D Project Manager 

Scooter brings strong organizational and leadership skills to his role as I&D Project Manager, building on experience overseeing citywide operations for a management company. He’s focused on process, communication, and maintaining the high-quality standards Storylink is known for. 

Jon Hambrook – Warehouse Lead 

With over 14 years of warehouse experience, Jon leads with energy, teamwork, and a drive to streamline operations. He’s eager to learn the trade show side of the business and see projects come to life from start to finish. Outside of work, Jon enjoys time with his kids, fishing, and running—and even helps set up DJ stands for the Minnesota Vikings on game days. 

Rob Bakken – Logistics Coordinator 

As Logistics Coordinator, Rob brings adaptability and curiosity to every challenge. His experience in construction, order fulfillment, and account management helps him find better, smarter ways to manage trade show logistics. Outside the office, he enjoys hiking, basketball, and all things nerdy, and lives by the Tolkien quote, “All we have to decide is what to do with the time that is given to us.” 

Audrey Malcolm – Communications Coordinator 

As Communications Coordinator, Audrey brings enthusiasm for storytelling and collaboration to every project. She loves connecting people and ideas to strengthen Storylink’s brand voice and culture. Outside of work, she enjoys long walks with her husband and dog, time with family and friends, and catching the latest reality TV trends. 

Allie Deem – Business Development CRM Coordinator 

Allie blends creativity and business insight in her role as Business Development CRM Coordinator. Her background in marketing and passion for creativity shine both at Storylink and in her work as a dance teacher and small business owner. She loves growing her analytical and creative skills side by side. 

Amy Meitner – Project Manager 

Amy’s background in visual merchandising and TV production gives her a strong foundation for managing creative, fast-paced projects. She loves leading teams to deliver dynamic experiences and seeing Storylink’s exhibits come to life. Outside of work, Amy enjoys traveling, spending time outdoors, and cheering on her kids’ activities. 

Billy Wahldahl – Warehouse Technician 

Billy joined Storylink as a Warehouse Technician, drawn to the fast-paced, ever-changing nature of trade show work and the excitement of seeing booths come to life through graphics and 3D production. With more than 12 years of warehouse experience, he was looking for a team-oriented, family-style environment and found that fit at Storylink. One of his favorite early projects involved hands-on setup and finishing work for a new client, where seeing the client’s reaction made the impact of the work feel especially rewarding. Outside of work, Billy enjoys traveling with his wife and kids and spends his free time writing poetry and music as a creative outlet. 

Scott Farbo – Custom Builder 

Scott is a builder in Storylink’s Custom department, bringing an impressive 37 years of cabinet-making experience to the team. He joined Storylink after reconnecting with a Storylink employee he knew through a previous role, who encouraged him to apply. Since starting, Scott has expanded his skillset by learning about LED lighting and wiring—adding even more versatility to his craftsmanship. Outside of work, Scott enjoys deer hunting and spending time working in his garage. His favorite quote sums up his practical mindset perfectly: “If it’s not broken, don’t fix it.” 

Shay Einsterhold – Warehouse Service Technician 

As a Warehouse Service Technician, Shay supports the hands-on execution that brings Storylink’s projects to life. He brings nearly a decade of experience in large-scale printing, including producing banners, flags, custom pieces, and seasonal retail displays. Shay was drawn to Storylink for the opportunity to see projects through to the show floor and be part of the full build process. Outside of work, he enjoys creating DIY Halloween decorations with his wife, tackling home renovation projects, and unwinding with video games—while living by his grandfather’s advice to “go with the flow of life.” 

Every member of our 2025 class has brought something unique to the table, and together they represent the innovation, collaboration, and creativity that define Storylink Creative. 

We’re proud to welcome each of these talented individuals to the Storylink team. Their diverse skills, experiences, and passions make us stronger—and we can’t wait to see the amazing things they’ll help us create together.