Lights, Camera, Trade Show: Pro Video Tips from the Experts

When it comes to capturing the energy and excitement of a trade show, video is one of the most powerful tools in your marketing arsenal. But making great content on a bustling show floor is easier said than done. We sat down with our Multimedia Producer, Nate Boutang, and our Multimedia Designer, Eric Collier, to get their take on what makes a trade show video really stand out.

Capturing the Energy of the Event

“Always have someone filming on the first day,” says Nate. “It’s usually the most energetic, there’s a buzz in the air, and people are eager to engage.” Wide shots showing a packed booth and close-ups of authentic conversations help communicate the liveliness of the experience.

Eric adds that variety is key: “You want both the ‘big picture’ and those emotive close-up moments. Sometimes you capture real, candid interactions you didn’t even notice until you’re editing.”

Creative Storytelling in a Crowded Space

Filming in a busy trade show environment presents unique challenges. Eric recommends long lenses to film interactions without intruding, and matching visual beats to the music: “Try syncing exciting footage to the dramatic moments in your soundtrack — it really elevates the edit.”

Quick, high-energy videos under two minutes perform best. “People have short attention spans,” Nate says. “Trim the fat. Let the music guide the pacing. And don’t underestimate the importance of picking the right track.”

Planning Makes Perfect

Before the show even begins, smart planning sets the stage for success. “Create teaser videos,” Nate suggests. “Build excitement without giving too much away. Consistent messaging pre-show, during, and after is crucial.”

When it comes to gear, you don’t always need a big-budget setup. “A phone and gimbal can work for social content,” Eric says. “But for higher quality, a DSLR or mirrorless camera with good autofocus and a stabilizer will give you a professional edge.”

Overcoming On-Site Challenges

Trade show floors are loud, crowded, and unpredictable. Nate recommends capturing clean shots of the booth before doors open and supplementing them with busy show floor footage to create contrast.

Lighting and sound are tricky, too. “Use lapel mics for interviews and bring a lens with a wide aperture,” says Eric. “A camera that performs well in low light is a game changer.”

Why Video Matters on the Show Floor

“Video helps draw people in,” Nate explains. “Short, engaging content on screens can capture attention and communicate your message instantly.” Real-time updates — like demos or meet-and-greets — keep the energy high and the crowd engaged.

And the impact doesn’t end when the show does. “Video lets the experience live on,” Eric notes. “It’s a great way to thank visitors, connect with those who couldn’t attend, and extend your brand’s reach across social channels.”

AV That Amplifies

Audio-visual elements are often the first to get cut from a budget, but Eric cautions against that. “AV is the ‘wow’ factor. It draws people in and helps tell your brand story in motion.”

From simple loops to immersive digital experiences, AV brings flexibility and impact. “Unlike print, you can make last-minute changes without blowing your budget,” Nate says.

Bonus Tips from the Pros

• Keep messaging short: “No one is going to stand and read a paragraph,” Eric says. “Think 30–60 second ad spots.”

• Define your goals upfront: A creative brief and kickoff call are key to aligning with client objectives.

• Don’t miss the magic: “Things move fast,” says Nate. “Be ready, overshoot, and watch for those candid moments.”

• Staying inspired: Podcasts, workshops, and collaborating with bold brands keep the creative juices flowing.

Final Thoughts

In a crowded trade show environment, video can be the difference between a passing glance and a meaningful connection. With the right planning, creative approach, and technical setup, your brand can not only stand out but leave a lasting impression.