Who Moved My Trade Show?
- Travis Stanton
- 1 hour ago
- 1 min read
Most exhibitors obsess over the details they can control: booth design, multimedia, content, staffing, and pre-show marketing. Budgets are built on last year’s numbers, vendor contracts are locked in, and logistics are carefully mapped. But one factor exhibit managers cannot control — the show’s host city — is one of the most dangerous variables in trade show planning. It can quietly double your costs before you even step onto the show floor.  When events rotate cities, year-over-year comparisons become misleading. A program that looks efficient one year may appear to fail the next, not because of strategy or execution, but because of geography. That distortion can undermine ROI metrics, skew cost-per-lead, and even call the value of exhibit marketing into question. Informed by research from The Exhibitor Advocate, “Who Moved My Trade Show?” explores how host cities impact exhibit budgets — and how smart planning, flexible design, and the right partner can help you stay effective no matter where the show lands.  Download the guide using the button below. Then, contact your Storylink account rep (or email us at info@storylinkcreative.com) to schedule a strategic pricing audit now! |
