By Shayla Hilliard Every June, the food and beverage industry's most influential players descend on one convention center to do something deceptively simple: taste the future. The International Dairy Deli Bakery Association's annual show, IDDBA, has become the place where the next 12 months of delicious trends get previewed, one sample cup, one cheese board, and one slightly chaotic flavor experiment at a time. This year was no exception. From sweet-and-spicy mashups to a glu

Here's How to Make Sure It's Still Worth It - by Travis Stanton Let's get something out of the way up front. Trade shows work. Live events create the kind of connections, conversations, and pipeline moments that no algorithm, email sequence, or LinkedIn outreach campaign has ever reliably replicated. Events in general (and trade shows in particular) build trust, and trust is invaluable. If you've been in this industry long enough, you've felt it. The deal that started with a

EXHIBITOR's 14th Annual Economic Outlook Survey finds an industry navigating serious headwinds with something between confidence and gritted teeth. By Travis Stanton Here's a sentence you don't hear often enough in this industry: things are fine. Not great, not terrible. Fine. And right now, given the economic uncertainty, the visa-restriction drama, and the perpetual chorus of "do more with less" echoing off convention hall walls from Vegas to Orlando, fine is a result worth